THE STORY
PAVA, a handmade Thai silk handbags brand under "Urban Majestic" concept, was established in 2019. The bags were crafted with hand woven Thai silk from the local artisans with decades of expertise and specialization in Thai silk and the SUPPORT Foundation of Her Majesty Queen Sirikit of Thailand to assist the local artisan with their occupations in handicrafts, combined with high-quality leather from Italy, and delicately tailored by Thai craftmen who have expertise in silk making. Every single piece was fashionably designed with gimmicks and details that go well with each unique silk pattern. PAVA makes a new trend where Thai silk can easily be adapted to fit urban woman daily life.
The “Urban Majestic” concept was inspired by urban New York ladies from who are working women - confident, dauntless, and charming in their luxuriously sleek style with their own distinctiveness. “Urban” stands for city life. “Majestic” stands for elegance, power, and formidability. Together, they made PAVA - an image of an urban woman who stands out with confidence, ability, and grace.
Every PAVA bag was created from 100% authentic Mudmee Thai silk. “Mud” means the act of tying “Mee” means cotton or silk threads. Threads from variety of native silk- worms create the glossy, shimmering sheen to the fabric which makes it exceptionally elegant. Each “Mudmee” pattern cannot be produced twice because it is all weaved by hand, comparable to paintings. Make the products of art unique with their own distinctive pattern - a collecting pieces that can only be produced at a limited amount.
Embedding local culture to the present days, PAVA is committed to create shared values with Thai local communities. We made the bags adaptable to the urban environment to show the world this majestic and artistic material, from rural to urban atmosphere, which will raise awareness in sustainability of Thai local heritage in the urban context and develop career opportunities to the local artisans in the long run.
The brand was introduced to the public in Thailand in February 2019 and in Japan at Fashion World Tokyo in March. The bags were sold online for the first time since April. PAVA opened it first store at Siam Paragon in Bangkok in June 2019 and 2nd store at Le BHV Marais in Dubai in July 2019.